How Brian Dean Scaled Exploding Topics with Content Templates (Not AI)

Описание: Most teams think scaling content means publishing more.

Brian Dean, founder of Backlinko and Exploding Topics, explains why that’s wrong — and how he scaled content faster without using AI.

In this interview, Brian breaks down the template-based content strategy that helped Exploding Topics reach millions of visitors while maintaining quality and efficiency.

Here’s what you’ll learn:
Why 90% of Exploding Topics’ traffic came from just a few templates
How templates make scaling faster, cheaper, and easier to outsource
How to hire and manage freelance writers using structured workflows
Why AI isn’t the shortcut it seems — and what gives you real competitive advantage
How to pick new topics logically, without relying too much on keyword research

This is a must-watch for content marketers, SEO professionals, and marketing ops teams looking to scale production efficiently while keeping human insight at the core.

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Chapters:

00:00 How templates scaled content production
01:45 Hiring and managing writers
09:50 Why Brian Dean avoids using AI
12:10 Traffic from organic search vs. newsletter
13:40 Choosing topics without keyword research


Connect with speakers:
Brian Dean   / brianedean   ‪@BrianDean‬
Branko Kral   / brankokral  


#BrianDean #BrankoKral #ExplodingTopics #Backlinko #ContentMarketing #ContentOperations #MarketingOps #SEO #ContentStrategy #ScalingContent #Templates #AIContent #DigitalMarketing #GrowthMarketing #ContentWorkflow #MarketingStrategy