Marketing Secrets from "Hacking the Human Mind" with Richard Shotton

Описание: Why does a vacuum cleaner need a transparent case? Why do Pringles need to crunch loudly to taste fresh? And why are we willing to pay a locksmith more if they take longer to open the door?

In this episode, we sit down with the legendary Richard Shotton to discuss his brand new book, Hacking the Human Mind. Unlike his previous bestsellers, Richard flips the script this time, analysing 17 of the world’s most successful brands to reverse-engineer the behavioural science behind their dominance.

We discuss:
The "Labour Illusion": Why Dyson proudly advertises their 5,127 failures.
The Curse of Knowledge: Why you are probably communicating poorly with your customers.
Sensory Marketing: How the weight of cutlery changes the taste of food.
The AI Trap: New research on why labelling art as "AI-generated" crashes purchase intent by 61%.

Whether you are a marketer, an entrepreneur, or just fascinated by human psychology, this is a masterclass in why we buy what we buy.

Chapters

00:00 – Intro: The Behavioural Science Captain returns!
00:49 – Flipping the Script: How Hacking the Human Mind is different
02:39 – The Curse of Knowledge: The "Tappers vs. Listeners" experiment
08:06 – Dyson & The Illusion of Effort: Why we love the struggle
09:54 – The Locksmith Paradox: Why efficiency feels like a rip-off
12:21 – IZU & Miso Soup: Turning 85 years of practice into a marketing asset
15:38 – Visualising Value: From Ferrari engines to open kitchens
17:25 – Gastrophysics: Heavy spoons and the "Sonic Crunch" of Pringles
23:23 – AI vs. Human: The 61% drop in purchase intent
25:48 – How agencies should actually use AI (Behavioural Science + AI)
28:04 – The "Big 3" Biases: Social Proof, Scarcity, and Friction
31:12 – The "Lost" Chapter: The brilliant BMW campaign that didn't make the book