Why Pricing Feels Harder Than It Should:When confidence, clarity, and structure aren’t aligned | 2:6

Описание: If pricing conversations have started to feel heavier than they used to…
If saying your number creates tension — even when you know your work delivers real value — this episode will likely hit close to home.

In this conversation, we’re not talking about scripts, tactics, or “owning your price.”

We’re looking at what actually happens beneath pricing pressure — and why capable, experienced business owners often find themselves second-guessing decisions that should feel straightforward.

You’ll hear:

Why pricing becomes emotional when the business isn’t fully structured

The difference between confidence-based decisions and structure-supported decisions

How CEOs shift from reactive pricing to grounded leadership

A real, anonymized example showing what changes when the sequence is corrected

This episode is less about changing your numbers —
and more about changing what’s holding them.

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