Commercial Leadership in the AI Era with Olivier Biebuyck
Автор: Ayna Insights
Загружено: 2026-03-03
Просмотров: 12
Описание:
In this episode of the Titanium Economy Podcast, Akshay Sethi sits down with Olivier Biebuyck, President of Fabrication Technology at ESAB, to discuss how industrial companies can unlock growth through commercial excellence.
Olivier shares lessons from ESAB’s acquisition journey and explains why pricing, sales effectiveness, and data have become critical levers for growth. The conversation explores how commercial integration drives post-merger value, how customer expectations in industrial markets have shifted, and why buyers now expect an Amazon-like experience.
They also discuss how ESAB is approaching AI in a focused, problem-led way across sales, pricing, and digital channels, and why the biggest opportunity with AI is enabling sales teams to spend more time with customers. Olivier closes with advice for emerging commercial leaders on staying close to customers and building truly customer-centric strategies.
Olivier Biebuyck: / olivier-biebuyck-8b5863
Akshay Sethi: / akshay-sethi-527a1a20
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