How America’s Most Famous Bicycle Brand Collapsed

Описание: How America’s Most Famous Bicycle Brand Collapsed


In 1963, Schwinn controlled 25% of every bicycle sold in America. By 1983, their Chicago factory floors sat empty, and within 8 years, the company that survived the Great Depression and two world wars filed for bankruptcy—drowning in $82 million of debt.

This is the complete rise and fall story of Schwinn Bicycles: from a German immigrant arriving in Chicago with nothing in 1891, to building America's greatest bicycle empire, to catastrophic collapse caused by arrogance and refusal to adapt.

Discover how Ignaz Schwinn survived when 300 competitors failed, how he predicted the Great Depression and made brutal decisions that saved the company, how the Sting-Ray became a cultural phenomenon, and how the empire ultimately imploded through a series of fatal mistakes.

From the balloon tire cruiser to the iconic banana seat, from 1,800 workers running 24-hour shifts to silent factory floors, this is the story of American industrial dominance destroyed by pride.

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Copyright & Fair Use Disclaimer
• This video is a non-commercial, educational history documentary created for commentary, criticism and research.
• Some archival photos and footage are used under the principles of Fair Use (Section 107, U.S. Copyright Act) for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.