The Red Bull Mystery How Trash Created an $18 Billion Empire
Автор: Fortune Finance
Загружено: 2026-01-02
Просмотров: 3
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Did you know Red Bull’s global success started in a trash can? 🗑️⚡
In the late 80s, Red Bull had a huge problem: nobody wanted to buy their drink. It tasted like medicine and the public was confused. That’s when they launched one of the most brilliant (and dirty) marketing campaigns in history.
In this video, we deep-dive into:
The "Trash Can" Strategy: How they faked their way to the top.
Psychological Pricing: Why being expensive was their best move.
The "Bull Sperm" Rumors: Why they never denied the controversy.
From a Soda Company to a Media Empire: How they own the world of extreme sports.
Discover how Dietrich Mateschitz ignored every marketing rulebook to build an $18 Billion empire. This is the psychology of Red Bull.
🔔 Subscribe for more deep dives into business psychology and brand heists!
#Red Bull #MarketingStrategy #BusinessStories #Entrepreneurship #Psychology #Documentary
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