How Rural Destinations Stay Relevant in a Changing Tourism Economy

Описание: This briefing explores where rural destination marketing is heading, and how communities can navigate what’s next with clarity, relevance, and purpose.

Originally delivered as a live community conversation, this session intentionally focuses on ideas that apply beyond one destination. The challenges and opportunities discussed here are showing up across rural tourism communities everywhere.

In this session, tourism strategists Jenn Barbee and Kristen Cruz from Destination Innovate share practical insights on:

• How destination organizations are evolving beyond promotion
• The growing need for alignment between stakeholders and strategy
• The changing role of destination identity in economic development
• What rural destinations can do now to stay ahead of the next wave of change

If you work in tourism, destination leadership, economic development, or community strategy, this conversation is designed to help you think differently about what comes next.

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