The Story of Ariat: From Sneakers To Cowboy Boots

Описание: From racehorse inspiration to revolutionizing cowboy boots, discover how two Reebok consultants transformed the western footwear industry by combining athletic technology with traditional boot design.

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⏱ TIMESTAMPS:
0:00 - 🏇 Introduction
0:31 - 📚 History of Ariat
0:54 - 👢 First Ariat Boots
1:14 - 🧥 Ariat Innovations
1:47 - 🎯 PBR Partnership
2:02 - ♻️ Sustainability Initiatives

Founded in 1993 by Beth Cross and Pam Parker, Ariat International revolutionized western footwear by introducing athletic shoe technology to traditional cowboy boots. Named after legendary racehorse Secretariat, the brand quickly became a leader in equestrian gear.

Starting with the Heritage Paddock Boot, Ariat expanded into work boots, apparel, and denim. Their innovations include Softshell Tech and AriaTech cold series technology, prioritizing both performance and comfort.

By 2020, Ariat became the world's largest equestrian footwear brand, earning founder Beth Cross "Entrepreneur of the Year" recognition from Ernst & Young in 2018.

👉 Read the full Ariat story: https://waldenfarmandranch.com/ariat?...

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Ariat Boots and Apparel in this video:

👉 Ariat Men's Challenger Boots: http://shrsl.com/4rpzy
👉 Ariat Men's Groundbreaker Boots: http://shrsl.com/4rpzz
👉 Ariat Fatbaby Boots: http://shrsl.com/4rq00
👉 Ariat Workhog Pull On Boots: http://shrsl.com/4rq01
👉 Ariat Paddock Boots: https://amzn.to/4i6ZCvX
👉 Ariat Liberty T-Shirt: https://amzn.to/4i2BSsZ
👉 Ariat Rebar DuraCanvas Jacket: https://amzn.to/4i7n1gJ
👉 Ariat Softshell Jacket: https://amzn.to/4icaFDW
👉 Ariat Boatshoe: https://amzn.to/497U4ND
👉 Ariat Round Up Ryder: https://amzn.to/49ag6PK