Retail Digital Marketing 2021: Session Two April 21

Описание: Session No 2: Spotlight on how to use customer data to drive future retail experiences
Before the disruption last year, digital leaders were using data to optimise CX. With the rise of digital transformation, companies will have more dynamic data at their fingertips; this session will discuss how pivoting your marketing strategy to focus on digital opportunities can enable you to use this data to extract immediate insights.

Using data to put the customer at the centre of everything you do
How should brands best use data across all channels?
Discovering the power of data-driven email campaigns
Make the most out of your rich customer data
The key differences between data sources, and which will work best for you
What data is available at each stage of the customer journey?
Remove ineffective marketing spend - benefits of machine learning to improve data quality
Josh Ashby, Chief Digital Officer, UK Flooring Direct
Hannah Spicer, eCommerce & Digital Marketing Consultant, Kurt Geiger (2016-2019)
Desi Reuben-Sealey, Senior UX Manager, Victorinox
Andy Stockwell, Chief Commercial Officer, RedEye
Moderator: Darren Williams, Executive Chairman, Scrubd