Breaking Barriers Aligning Hotel Marketing and Revenue Management to Optimize Demand
Автор: HSMAI Asia Pacific
Загружено: 2025-07-20
Просмотров: 33
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Recorded at the HSMAI Commercial Strategy Conference 2025 withTracy Dong from IDeaS. In today’s competitive hospitality landscape, marketing and revenue management share a common goal: driving and maximizing demand. Yet, differing KPIs, fragmented data, and reactive strategies often keep these two disciplines operating in silos, limiting their collective impact.
Join us for an engaging session that explores how to break down these barriers and create a unified approach to demand optimization. We’ll dive into three key areas:
• Exploring AI in Revenue Optimization – Understand how different types of AI and forecasting methods perform in driving more accurate and proactive revenue strategies.
• Bridging Needs Between Teams – Learn what digital marketers need to succeed and how revenue professionals can better support and collaborate with them.
• The Three Pillars of Demand Optimization – Discover a practical framework for aligning marketing and revenue management efforts around shared goals, data, and strategies.
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