Headwinds and Tailwinds: What to Expect in Aesthetics in 2026 Part 2

Описание: As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential.

Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into aesthetics, and competition expands far beyond the practice next door.

Hear how loyalty works today, why convenience and trust often win, and how different generations respond to care in very different ways.

They also look at AI’s role in streamlining operations without replacing human connection, and what big tech and retail brands could mean for the future of the industry.

If you haven’t yet, listen to Part 1 to hear how last year’s trends and shifts led us here.

Hosts
Robin Ntoh, VP of Aesthetics
Nextech

Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

Follow Nextech on Instagram   / nextechglow  

Aesthetically Speaking is a production of The Axis: https://www.theaxis.io/

Theme music: I've Had Enough, Snake City

00:00 Headwinds & Tailwinds Shaping 2026
00:24 The Hybrid Med Spa + Wellness Model
02:05 Competition Is Exploding Beyond Med Spas
08:23 What Marketing Content Will Actually Convert in 2026
09:32 Experience-Driven Care (The Disney Effect)
13:28 Informed Consumerism & Self-Educating Patients
18:55 Educational vs. Promotional Content
22:34 Big Tech, Amazon & Department Store Aesthetics
26:12 Industry Predictions for 2026 and Beyond
30:14 Closing Thoughts & Takeaways