Dodge - How to Change Cars Forever? | Hand-picked by Good Ads Matter

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How do you change cars forever? Dodge’s 90-second ad answers with humour and speed.

Well, just start with a blank page, make a lot of coffee, break a few things, try again, and voila: the Dodge Dart is born.

This ad, which premiered during the 2012 MLB All-Star Game, gives viewers a fast-paced, tongue-in-cheek “how-to” on designing a world-class compact car, peppered with humour, trial-and-error moments, and plenty of creative frustration.

Featuring the track ‘No Church in the Wild’ by Jay-Z and Kanye West, along with surprise cameos (including Tom Brady), this ad is everything ‘cool’. Dodge positions the Dart as a car engineered from scratch to meet the needs of both young professionals and boomers, combining Alfa Romeo DNA with next-level customisation, technology, and safety.

Can you really design a revolutionary car with just a few missteps and a lot of caffeine? What do you think?

Country: USA
Year: 2013

Brand: Dodge (@dodgeofficial)

Agency: W+K PORTLAND (@wkportland)
Executive Creative Directors: Mark Fitzloff (@oakdell) & Susan Hoffman (@susanhoffman)
Creative Directors: Aaron Allen, Joe Staples (@mrjoestaples) & Michael Tabtabai (@mtabtabai)
Copywriter: Matt Rivitz, Justine Armour & Jared Elms (@jrrrrrrrrrd)
Art Director: Tyler Magnussen & Devin Gillespie (@devingillespie)
Executive Producer: Corey Bartha
Agency Head of Production: Ben Grylewicz
Account Team: Thomas Harvey, Lani Reichenbach & Corey Woodson

Production Company: Biscuit Filmworks (@biscuit.filmworks)
Director: Christopher Riggert (@riggert)
Director of Photography: Greig Fraser (@greigfraser_dp)
Executive Producer: Holly Vega (@hollydelavega)
Line Producer: Youree Henley

Editorial Company: Joint Editorial
Editor: Kyle Valenta
Post Producer: Ryan Shanholtzer & Jennifer Giannettoni
Post Executive Producer: Patty Brebner

VFX Company: Method Studios (@method_studios)
VFX Supervisor: Ben Walsh
Flame Artist: Claus Hansen, Cary Welton & Thomas Downs
VFX Producer: Ananda Reavis
Executive Producer: Robert Owens (@rowensr)

𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!

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