Kevin Hartman : Former Chief Analytics at Google | Data Analytics | AI & chatGPT | Future of tech.

Описание: Kevin Hartman is Associate Teaching Professor of Marketing at the University of Notre Dame’s Mendoza College of Business.
He has decades of experience helping the world’s largest organizations build deeper customer relationships while leading large analytics teams at Google and as Founder and President of Nore Analytics. At Nore, Kevin partners with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create.

Kevin is a six-time winner of the Advertising Research Foundation Ogilvy Award and led the development of insights behind campaigns that won Cannes Lions, Effies, Tempos and dozens of other awards.
He is the best-selling author of “Digital Marketing Analytics: In Theory And In Practice” and has more than 10 years of experience teaching graduate-level courses at the nation's top schools.

Kevin holds a BA from The University of Notre Dame, an MBA from The University of Chicago Graduate School of Business, and a MPP from The University of Chicago’s Harris Graduate School of Public Policy.
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Kevin Hartman on LinkedIn :   / iamkevinhartman  
Kevin Hartman website : https://www.noreanalytics.com/
Kevin Book on Amazon – Digital Marketing Analytics : https://amzn.to/3Eqo1dg
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Key topics discussed: Google, Data Analytics, AI, Machine learning, chatGPT, Google Bard and more.
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Chapters:
00:00 : Introduction
00:58 : About Kevin Hartman
06:50 : Kevin's Book - Digital Marketing Analytics
12:50 : Timeline of Data Analytics
15:14 : First banner ad in 1994
16:15 : YouTube Analytics
17:45 : SQL, the Python and R debate, Analytics Tools
22:31 : Data and Ethics
26:11 : How to make successful Data Visualization
29:48 : AI, Machine learning, Deep Learning
31:56 : About AI, chatGPT
33:35 : Promo clip
35:33 : chatGPT, Google Bard, the age of AI
39:02 : AI, Jobs and the future of work
42:27 : Search market versus AI tools
44:57 : Future of Data Analysts and AI
45:56 : About Google Data Analytics Professional Certificate
52:02 : Experience working at Google
53:10 : How to get a job at Google, and career development
58:22 : Life after Google
59:58 : About Google for Africa
1:01:02 : Personal lifestyle
1:01:54 : 4 tips for building a successful life
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Amazon Products I Use and/or Recommend (Earns Commissions) : https://www.amazon.com/shop/onlinecam...
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Amazon Best Sellers (Earns Commissions) : https://amzn.to/46JxnO6
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Amazon Back to School Deals (Earns Commissions) : https://amzn.to/3DjIK1T
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