541. A Primer on Optimizing Your Website for AI Search

Описание: In this episode, I break down how AI search is rapidly reshaping the way clients discover psychologists and neuropsychologists online. I explain why traditional SEO is no longer enough, what AI models prioritize when generating answers, and the practical steps you can take to make your website more conversational, trustworthy, and “quotable” by tools like Google’s AI Overviews, ChatGPT, and Perplexity. You’ll walk away with concrete tactics to improve clarity, structure, E-E-A-T signals, and local relevance, plus advanced optimization strategies like schema markup and transcript integration.

Main Topics Covered
00:01 What AI search optimization is and why it matters
01:30 The rise of zero-click AI results and their impact on private practices
02:23 Why conversational question-answering is replacing keyword-based SEO
03:55 How AI search engines “read” your site: structure, clarity, E-E-A-T
06:40 Practical AIO steps: conversational language, FAQs, clear service structure
09:17 Strengthening credibility signals using credentials and verifiable links
10:55 Location clarity and why hyperlocal cues matter
11:39 Advanced AIO: schema markup, transcripts, freshness updates
12:58 Mindset shift: from keywords to solving user problems
14:30 What to avoid: keyword stuffing, generic bios, AI-generated filler
15:17 Quick 10-minute AIO website audit checklist
16:40 What’s coming: 70% of web traffic flowing through AI intermediaries
18:57 Before/after examples of an AI-optimized professional bio

Cool Things Mentioned:
Reverb: the premier AI-powered report-writing platform for testing psychologists
Google E-E-A-T quality framework: https://developers.google.com/search/...
Schema.org markup documentation: https://schema.org
Local Business Schema guide (Google): https://developers.google.com/search/...
FAQPage Schema reference: https://developers.google.com/search/...
Google Search Central blog on AI Overviews and SEO implications: https://developers.google.com/search/...
Perplexity (AI search engine): https://www.perplexity.ai
ChatGPT search capabilities: https://chat.openai.com
The Testing Psychologist Craft Membership (referenced in episode): https://www.testingpsychologist.com/c...