Making AI Transformation Work: Avoiding the Mistakes from Digital Transformation

Описание: INTHECASE, 4 November 2025, 2.30 PM CET by https://digital.insead.edu

A recent MIT report underscored that 95% of Gen AI initiatives produced zero return. Why? As it turns out, we are repeating many of the mistakes made during the era of digital transformation.
In discussion with Steven Koolen, MBA‘11J, Partner at Spark Optimus, Nathan Furr, INSEAD Professor of Strategy, explores what lessons they learned leading the digital transformation, what they are seeing in AI transformation today and how AI can be used to do good. Although a gaming organisation, the lottery faces the exact same challenges as most established companies today but with the added mandate to use their resources to also do good for society. The lessons learned will apply to all organizations undergoing AI and digital transformation today.
Why watch?
• Learn what not to repeat from digital transformation when rolling out AI.
• Hear directly from leaders who drove change in a highly regulated, customer-facing industry.
• Understand how organizations can balance commercial impact with a mandate to “do good.”

Visit digital@INSEAD for more resources on global digital transformation: https://digital.insead.edu/
• Sign up for INSEAD programmes on digital transformation and innovation: https://www.insead.edu/executive-educ...
• Visit digital@INSEAD for more resources on global digital transformation: https://digital.insead.edu/
• Visit INSEAD Knowledge for general expert opinions and management insights: https://knowledge.insead.edu/
• Join the INSEAD community on the Learning Hub: https://www.insead.edu/learning-hub