Communication Is Key: My Career In Software

Описание: Amy Martin never imagined herself in tech. But today, she's leading business development at Scaffold Digital, helping companies across the UK and Ireland streamline their operations through bespoke software. In this clip from Workplus, Amy shares how her background in marketing shaped her approach to tech, why understanding people matters more than knowing code, and what makes business development such a dynamic role in the software world.

Whether you're considering a career shift or helping someone find direction, Amy’s story proves that there’s more than one way into tech—and that the industry needs skills beyond just coding.

In This Clip:
• What Scaffold Digital actually does
• Why Amy’s role focuses on partnerships, not products
• The path from marketing to project management to tech
• How business conversations lead to software solutions
• The key skills needed for a business development role

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