How to build fashion brands on Myntra | Interstellar ft. Nandita Sinha, Myntra

Описание: Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading multiple businesses and driving customer growth.

For the past 4 years, she’s been at the helm of ‪@myntra‬, one of India’s largest fashion, beauty and lifestyle ecommerce platforms - steering it to robust growth while innovating on Gen Z fashion and redefining the possibilities in fashion shopping with quick commerce.

Her journey reflects a rare mix of entrepreneurial hustle and leadership at scale, giving her a unique vantage point on what it really takes to build fashion and lifestyle brands in India.

On this episode of Interstellar, she opens up about India’s $150B fashion opportunity, shifting consumer behaviour, and the unique complexities of building in fashion.

Reach Nandita Sinha:
LinkedIn:   / nandita-sinha-3020275  


Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn:   / rahulchowdhri  

In this episode, we cover:
(00:00): Introduction
(02:13): Nandita's entrepreneurial journey
(05:45): Myntra's inflection points
(09:32): Why does a Myntra equivalent doesn't exist in the US?
(11:44): Myntra's role in a fashion brand's journey
(15:20): Need for quick commerce in fashion
(21:48): Does segmentation in quick commerce make sense?
(24:45): Wishlist behaviour
(26:37): Try and buy in quick commerce
(29:01): Building fashion for GenZ consumers
(35:32): Low MOQ for high-quality brands
(37:16): Why is Myntra FWD within Myntra app?
(39:06): Building premium fashion for 40+ customer segment
(47:21): AI in Fashion
(53:00): Lack of live commerce in India
(56:26): Advice for founders

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Visit our website at www.stellarisvp.com