What is mobile user acquisition, in 90 seconds or less

Описание: What is user acquisition in 90 seconds or less?

UA is the science and art of growing mobile apps. There are millions of apps begging for downloads and attention. User acquisition experts use mobile growth tech stacks to find, target, and acquire new users for their apps.

That includes tools for app store optimization, onboarding, and analytics about what people do in their apps. It also includes tools for mobile attribution and measurement, like Singular, that help them manage and optimize both paid marketing like ad networks and organic sources like email, web, and so on.

Smart user acquisition experts don’t just acquire anyone: they look for the best users, who engage, retain, and eventually monetize. And when users churn, good UA managers try various ways of retargeting and reviving them. The most profitable apps on the planet generally have entire teams of user acquisition managers and growth marketers.

Looking to kickstart your user acquisition? Learn more at singular.net.