Livestream Shopping Is Huge Business In China

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Livestream shopping defines e-commerce in China. People purchase billions worth of goods that influencers promote through streaming platforms in real time. The industry had an estimated market size of $500B in 2022. And in China, there are literally boot camps that train people for a career in live production promotions. In just half an hour, the livestream platform, TaoBao, processed $7.5B in transactions during China’s 2020 Singles’ Day festival. $1B of that was driven by e-commerce influencer, Viya.