How to Define Success for Any Change Initiative (5 Questions Series)

Описание: Defining success in change management is the single most important step leaders skip — and it's costing them buy-in, alignment, and results. In this episode, Jason tackles the second of the 5 Questions of Change: "What does success look like when we're done?"

Vague goals like "things will be better" don't give people a finish line. Jason breaks down how to create a clear, measurable definition of success, how to build a plan to get there, and who needs to be involved along the way. He walks through practical frameworks for documenting change impacts, mapping stakeholders, and making new behaviors stick after the change is over.

Plus, Jason uses two epic movie breakdowns — The Avengers and The Martian — to show exactly what happens when teams lack alignment vs. when they rally around a shared definition of success.

0:00 – Intro & series recap
1:07 – Why vague goals kill change
2:12 – Building the plan: who needs to know?
3:34 – Documenting change impacts
4:36 – Movie breakdown: The Avengers
6:03 – Movie breakdown: The Martian
7:45 – Key takeaways

This is Part 2 of the 5 Questions of Change series. Watch Part 1 here:
👉 Why This and Why Now?    • Preparing for Loss: Grief, Self-Care, and ...  

💬 What's the worst "vague goal" you've seen in a change initiative? Drop it in the comments!

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