Award-winning tattoo artist Shane Coley creates a sacred ceremonial tattoo for Penny Lane

Описание: A ceremony written in skin and story.
Award-winning tattoo artist Shane Coley creates a sacred ceremonial tattoo for Penny Lane, founder of The Perfect Cosmetics Company and host of In The Driver’s Seat. The tattoo honours the adoption of her Māori son, Elemein — a story of protection, ancestry and unconditional love.
Each line carries intention. Each mark holds heritage. What began as ink became a spiritual rite of passage — a mother’s vow and a son’s lineage intertwined forever.
Featured on “In The Driver’s Seat with Penny Lane”
Tattoo by Shane Coley – Internationally Acclaimed Tattooist & Cultural Artist
A story of love, identity, and belonging told through sacred mark-making
Watch to experience the ceremony behind the tattoo.

About Shane Coley
Shane Coley is an internationally recognised tattoo artist and cultural storyteller. His work blends ancestral Māori and Celtic influences with deep spiritual symbolism. Each piece he creates is a ceremony in itself — a bridge between art, ancestry and healing. Shane's new book The Alchemy of Tattooing is out now.

About Penny Lane
Penny Lane is the creator of the global skincare empire The Perfect Cosmetics Company, whose cult product My Perfect Eyes has sold millions worldwide. She is also the host of In The Driver’s Seat, a television series exploring resilience, creativity and human connection. Her journey as a mother through fostering children, adoption and healing continues to inspire her storytelling and philanthropic work.
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