Keynote Highlights: Loyalty Reimagined | Customer Experience Connect at SAP Connect

Описание: See the biggest moments from Customer Experience Connect at #SAPConnect 2025 – where SAP leaders show how loyalty isn’t offered, it’s earned. From the first click to the final decision, seamless experiences build the trust that turns casual buyers into lifelong advocates.

In this highlight reel, SAP leaders share how we’re helping organizations transform every interaction into a moment of value. Through the power of connected data, intelligent insights, and AI-driven personalization, SAP is redefining how businesses understand and engage their customers — across marketing, commerce, sales, and service.

00:00 - Opening: Why Experience is the New Differentiator
01:25 - Jessica Keehn on the Future of Customer Experience
03:10 - Hagen Heubach on Connecting Brand, Data, and Trust
05:05 - Brenda Bown on the Human Side of Business AI
07:00 - Closing: Turning Every Interaction into Lasting Growth

Jessica Keehn, Chief Marketing Officer for SAP Customer Experience, opens the session with a clear message: modern loyalty is earned through relevance, transparency, and connection. Hagen Heubach, Chief Marketing Officer for SAP, highlights how brands can unify engagement across touchpoints by linking customer data with real-time insights. Brenda Bown, Chief Marketing Officer of Business AI, demonstrates how intelligence built into SAP solutions enables hyper-personalized experiences that scale — driving growth while maintaining trust.

Together, these highlights illustrate how SAP Customer Experience and SAP Business AI empower companies to create relationships that last. By connecting data, understanding intent, and humanizing every interaction, organizations can deliver the seamless, trusted experiences that define the next generation of customer loyalty.

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About SAP:
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6054AsQLm

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