Google Ads Search Campaign Set Up in 2026 | Step by Step Tutorial

Описание: Google Ads tutorial for beginners: I'll show you how to set up a Google Ads search campaign step-by-step, live on screen, avoiding every trap Google sets to waste your budget. After managing over $130 million in ad spend across 14 years as a Google Premier Partner agency owner and top 1% Upwork freelancer, I'm walking you through campaign creation exactly how I'd build it for a paying client. Learn why you should NEVER select "website traffic" as your goal, why Performance Max is the worst choice for beginners, which two checkboxes silently funnel budget into black holes, why "presence or interest" location setting cost one client $489K in wrong countries, and how match types control who triggers your ads. Plus the AI-assisted keyword research method, negative keyword strategy, and ad copy structure that actually converts. This complete Google Ads setup tutorial covers every setting, every trap, and every optimisation beginners need before spending a single dollar.

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Why watch?

If this is your first time here, hi, I’m Michael!

I’ve spent the last decade running digital marketing campaigns that manage millions in ad spend every month, and for the past 3 years I’ve been obsessed with building AI + automation systems that save businesses real time and money. Along the way, I’ve become a top 1% Upwork freelancer with over $500k earned helping companies grow and scale.

But this channel isn’t about me, it’s about you. Too many people talk theory when it comes to AI and automation. I’m here to cut the fluff and show you real systems, real builds, and real strategies you can copy and use to actually work smarter (not harder).

My goal is to help you build smarter systems that free up your time, grow your business, and ultimately give you more freedom in life 🙏

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Chapters:
0:00 - Google Ads Setup: What Beginners Get Wrong
0:58 - Campaign Creation: Never Select "Website Traffic"
2:06 - Why Performance Max Destroys Beginner Budgets
4:01 - Campaign Type: Search (Not Performance Max)
6:00 - Bid Strategy: Conversions vs Manual CPC
8:20 - The Two Checkboxes That Waste Your Budget
9:25 - Location Targeting: The $489K Mistake
12:03 - Audiences: Observation vs Targeting
13:40 - Ad Schedule Settings
15:03 - AI Asset Generation (Turn This OFF)
16:36 - Keyword Generation & Match Types
19:18 - Ad Copy Creation & Extensions
22:26 - Budget Setup & Campaign Review
24:23 - Negative Keywords Strategy
28:40 - Keyword Planner Walkthrough

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