chronedo Short Doc 1: Formex – The Story of a Reborn Swiss Watch Brand
Автор: chronedo
Загружено: 2025-06-04
Просмотров: 113
Описание:
What makes a great watch brand—tradition, innovation, or the courage to break the rules?
This short documentary tells the story of Formex, a Swiss watch brand that chose to do things differently. From its rise in the early 2000s and the impact of the 2008 financial crisis, to its bold revival under CEO Raphael Granito, Formex became a case study in modern independent watchmaking.
Discover how Raphael took the brand digital, launched a successful Kickstarter campaign, and built a loyal following by cutting out the middleman and focusing on technical innovation and a direct-to-customer model.
🎧 Watch the full podcast interview with Raphael Granito: • 50K Kickstarter to Successful Swiss Watch ...
Chapters:
00:00 – Introduction
00:36 – Founding Formex
01:46 – The 2008 Financial Crisis
02:55 – Raphael Granito Takes Over
04:06 – The Kickstarter Turning Point
📍 Subscribe for more stories on independent brands, entrepreneurship, and Swiss innovation.
#Formex #Watches #SwissWatches #Microbrand #Watchmaking #Kickstarter #Entrepreneurship #RaphaelGranito #Documentary #Podcast
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