023 | Jessica Tutton - Facebook Ad Strategist

Описание: Jessica Tutton is a wifey, a business owner & a stay at home mom of two sweet boys. She also spends some of her days helping entrepreneurs learn, understand, and navigate the world of social media and digital marketing. She’s a FB ad and launch strategist.
In this episode, Jessica discusses with Nat & Yas her journey to entrepreneurship & digital marketing, and dig into social media marketing and Facebook advertising practices.

Key Insights to Tune in For:
[02:22] The journey that led her to the course creation world
[05:15] Do you need to spend a lot on ads to master it?
[07:25] When she started, was it FB ads right away?
[10:05] Digging into FB ads, and the budget when getting started
[13:21] The 3 Stages of a launch
[14:50] Different strategies to then lead to the bigger picture
[18:43] Recommendations on building the perfect FB ad
[21:19] What is a FB pixel?
[23:35] Keeping it simple when starting with FB ads
[25:05] Should you have a weekly 5$ budget for repurposing content?
[27:35] Ad spend for an ongoing ad
[28:37] Copy in a FB ad
[30:41] Videos vs static images in an ad
[34:08] Hire a FB ads expert or test by yourself?
[35:51] Common mistakes people tend to make in the early days
[39:29] What’s next for Jessica?
[42:24] Her successes & how long her goals took
[45:20] Jessica’s last wisdom bomb


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The Course Creation Podcast:
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Yasmin:   / yas_benhan  

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Instagram:   / jessica_tutton  
Website: https://jessicatutton.com.au
Podcast: https://jessicatutton.com.au/podcast/

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Resources:
FB ad copy guide
Targeting Ideas Freebie: https://jessica-tutton-3361.mykajabi....