Doug Scott on Risk Taking
Автор: Ogilvy Asia
Загружено: 2013-10-26
Просмотров: 272
Описание: Doug Scott, President of OgilvyEntertainment speaks to ogilvydo about the montage of Kevin Spacey quotes on risk taking. He shares that it pays when brands take risks, give customers the tools to mould the brand position, listen to what the audience have to say and evolve thereafter.
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