What It Takes to Build a $100M Legal Business — Episode 382

Описание: You don’t scale by working harder. You scale by thinking bigger and leading better.

In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry.

Key Moments:
02:16 — Michael’s $1B vision becomes reality: 1,000+ firms reach $1M+ growth
05:07 — Why small, “attainable” goals won’t build a $100M firm
06:16 — The legal industry is changing fast: private equity, AI, and ownership shifts
14:09 — What separates firms that stall at 7 figures from those that scale
22:01 — How to recruit top talent and build a team that scales
24:11 — The Streaming Stack strategy that puts your firm on every screen
35:04 — The long-term ROI of brand building vs. short-term lead gen

About Crisp:
Crisp (crisp.co) is a law firm growth company. We help committed law firm owners and their teams differentiate their firms, amplify their brands, and dominate their markets. Our clients generate limitless growth in their businesses with superior brand differentiation, world-class video marketing, and transformational coaching.

We’re on a mission to help over 10,000 law firm owners grow their revenue by $10 million ($100 billion impact).

Our approach is to take everything we've learned to generate massive growth in our own organization and help the country's most ambitious law firm owners do the same for theirs.

Follow Michael Mogill:
Website: https://michaelmogill.com/
Facebook:   / mogill  
Instagram:   / mogill  
Twitter:   / mogill  
Linkedin:   / mogill  

Follow Crisp:
Website: https://crisp.co/
Facebook:   / crispgrowth  
Instagram:   / crispgrowth  
Twitter:   / crispgrowth  
Linkedin:   / crispgrowth