How Netflix Spends $18 Billion To Keep You Addicted

Описание: Discover the secret to Netflix's success and how it spends $18 billion to keep you addicted to its streaming service. The company's business strategy is a complex mix of data science, digital media strategy, and a deep understanding of the entertainment industry. By leveraging its recommendation engine and binge-watching model, Netflix has become a leader in the streaming wars, outpacing competitors like Disney Plus. But what makes Netflix's algorithm so effective, and how does it decide which shows to produce and which to cancel? From hits like House of Cards and Squid Game, to its global content strategy, we'll dive into the world of Netflix and explore the company's business model, including its average variable cost and marketing strategy. With a focus on digital transformation and streaming services, Netflix has revolutionized the way we consume entertainment, and its impact on the industry will only continue to grow. Learn more about Netflix's strategy and how it's changing the entertainment landscape, and find out what's in store for the company in 2025 and beyond.

Timestamps:

00:00 - 00:36 Intro
00:36 - 02:20 The Problem
02:20 - 03:52 The Science of Binge-Watching
03:52 - 05:34 The "Perfect" Library & The "Twist"
05:34 - 07:05 The Global-Local Content Engine
07:05 - 08:28 The Future of Your Subscription