Web3 Marketing Is a Joke. Diego Borgo Shows How to Fix It

Описание: Let’s be honest. Most Web3 marketing has been a dumpster fire.
Hype over strategy. Jargon over value. Brands pushing NFTs like they’re limited-edition soap.

Diego Borgo saw it from the inside.
He helped shape Web3 strategy for Adidas, Porsche, and Mastercard. And now he’s here to explain why the whole space went sideways — and what smart brands need to do right now to get it back on track.

This isn’t about the metaverse. It’s about not making the same stupid mistakes twice.

Inside:

Why “onboarding” your audience like children was a fatal misstep

What actually works when building community around tech

How to avoid Web2 baggage like fake scarcity and empty engagement

Diego’s “See the Unseen” framework for reading market shifts before they explode

How AI and blockchain actually intersect to create value instead of chaos

What marketers keep getting wrong about trust, decentralization, and culture

This isn’t more Web3 hype. It’s a strategy session from someone who’s been in the trenches with some of the biggest brands in the world.

If you’re a marketer, strategist, or exec trying to build something real with new tech, start here.
Before you ship another roadmap. Before you drop another token. Before you lose the plot.


Please enjoy the show. And share with a curious friend

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Links

Thinking on Paper: www.thinkingonpaper.xyz
Diego Borgo: https://www.diegoborgo.com/
Diego LinkedIn:   / diegoborgo  

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Timestamps

00:00 Why Web3 Failed to Connect
00:35 The Real Problem With Web3 Marketing
01:56 Meet Diego Borgo
02:19 How to Explain Web3 to Your Family
06:14 What Brands Got Wrong About Web3 Strategy
09:52 Short-Term Hype vs Long-Term Trust
12:31 The Web3 Echo Chamber
14:53 Why Brands Need to Meet People Where They Are
16:56 The Problem With "Onboarding" Language
17:58 Quickfire: Big Questions, Fast Takes
19:04 What Changed Diego’s Mind About AI
23:08 Can AI Be Decentralized?
28:19 What Do We Actually Trust?
30:31 Can AI and Blockchain Scale Together?
32:54 UBI, Identity, and Diego’s Question for World ID
35:11 Behind the Scenes With Mark, Jeremy, and Diego