Fake Conversions: Metrics Lie, Truth Wins | Ep. 49 w/ Dana DiTomaso (Analytics Playbook)

Описание: ⚡ Want a reality-first leadership foundation (clarity, energy, execution)?
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If your “conversions” are just page views…you’re not reporting performance.
You’re committing fraud with better fonts. 

In this episode of Is Anything Real?, I’m joined by Dana DiTomaso (President, Kick Point | Founder/Instructor, Analytics Playbook) to call out conversion theater and rebuild measurement that leaders can actually trust.

This is marketing + leadership in the same conversation: because when teams get punished for telling the truth, the dashboard becomes a fantasy novel.

What we cover (with receipts)
• The most egregious conversion setup Dana’s seen: a tag that “turns every page into add-to-cart/checkout”… and magically “prints revenue.” 
• Why “contact page views” are not leads—and why some agencies still report them as conversions. 
• Why GA4 vs ad platform numbers drift—and when “way off” means your triggers aren’t measuring the same thing. 
• The metric Dana would nuke from orbit: bounce rate (use engagement rate instead). 
• The one move agency founders should make this week: measure the new metric correctly, then wean clients off the old bad metric without breaking trust. 

Connect with Dana
• Dana on LinkedIn (best place to engage):   / dditomaso   
• Kick Point: https://kickpoint.ca/
• Analytics Playbook site: https://analyticsplaybook.com 

Work with Adam

Transition Leadership Foundation Call (20 min):
https://calendly.com/adamwbarney/foun...