Lessons from China: The Transformation of Marketing and PR
Автор: NYU SPS Alumni
Загружено: 2021-10-22
Просмотров: 35
Описание: China increasingly plays a pivotal role in the development of innovative digital solutions and disruptive new business models for growing brands, tapping new market opportunities, and reaching young and affluent consumers. Hear from Michael Diamond, Academic Director & Clinical Assistant Professor at SPS' Integrated Marketing & Communications, Paul Lin, Former Chief Strategy Officer at OMD China, and Bryce Whitwam, CEO at China MRM as they explore insights and lessons learned from entrepreneurs, investors, and brand managers.
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