They Made $1 BILLION Selling Toothpaste | HiSmile

Описание: At just 19 and 20 years old, Nik Mirkovic and Alex Tomic launched Hismile, disrupting the oral care industry and taking on 100-year-old giants like Colgate and Crest.

Their teeth-whitening kit became an internet sensation, turning Hismile into a favorite among influencers and celebrities. Now, after nine years of bootstrapping, they’re on track to hit a billion in annual revenue—without outside investors.

In this episode, Nik and Alex share:
✅ How growing up together shaped their competitive mindset
✅ Why they chose teeth whitening as their breakout product
✅ How they formulated their first product & achieved overnight success
✅ Bringing R&D in-house and shifting their business model
✅ Why they’ve stayed bootstrapped and have no plans to sell
✅ The secret to competing with legacy brands as a startup
✅ Why character matters more than experience when hiring

This episode is packed with insights on product development, brand positioning, and scaling a global eCommerce business.

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📸 Alex’s Instagram →   / alextomic1  
💼 Alex’s LinkedIn →   / alex-tomic  
📸 Nik’s Instagram →   / nikmirkovic  
💼 Nik’s LinkedIn →   / nik-mirkovic  

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