Interview - Minchul Koo | Design Head, Hyundai APAC | "Our Direction is Clean, Pure, Sophisticated"

Описание: Motoroids Editor Amit Chhangani, in conversation with Mr Minchul Koo, Head, design, at Hyundai Asia Pacific. As the globally acclaimed car got officially introduced to our shores, we had the privilege of talking with Mr. Minchul Koo, Hyundai's Head for Design, Asia Pacific. The freewheeling conversation touched upon the distinct requirements of the new-gen car customer, the finer nuances of the Ioniq5's aesthetics, the design direction Hyundai is headed in, and the opportunities and challenges the EV specific architectures present. Enjoyed the conversation. Hope you do too.