How Startups Should Think About Growth in 2025 | Decoding Indian Consumption | Marketing Gossip S2

Описание: Everyone’s talking about India’s growth story. But what if we’ve been looking at the wrong India all along?

From consumption myths to the obsession with AC jobs and government gigs - this conversation challenges everything you thought you knew about building for Bharat.

🎙 Real conversation by Nitan Jain, CEO, XOR Labs and Siddharth Dwivedi, Head of Growth discussing the key pointers from Blume Indus Valley Report 2025 - raw, unfiltered, and full of uncomfortable truths.

👀 Stick around till the end. Some stats will mess with your head.

Chapters -
00:00 India's unique consumption patterns and GDP contribution

09:17 Branded vs unbranded market segments analysis

02:16 Price sensitivity across different consumer segments

10:53 Understanding India's three demographic segments

20:57 Services sector dominance vs manufacturing challenges

27:10 Employment challenges and government jobs situation

31:35 Gold investment preferences vs stock market participation

41:07 Returns and logistics challenges in e-commerce

46:13 Increased marketing frequency requirements

47:03 Modern brand building challenges and costs

Let’s Connect.

Instagram:   / xorlabs.in  
LinkedIn:   / xor-labs  
Website: https://xorlabs.in/
Email (for inquiries): [email protected]


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What is XOR Labs?
XOR Labs is a growth marketing agency that works across the funnel to maximize RoI on your digital initiatives. We help scale revenue by targeted media buying, creating digital experiences, and driving powerful insights from marketing data.


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