11 Proven SMS Marketing and Sales Use Cases

Описание: Not using SMS marketing yet or not getting the results you need? Start building relationships and closing more sales with the business texting tips covered here.
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I hope you’re doing well and that the deluge of meetings has slowed down enough to give you some time to enjoy these nice spring days we’ve had. It seems like the biggest work-related slogan over the past couple of years has been, “That could have been an email.” Of course, in marketing, we have something similar too: “That could have been a text message.”
Around 95 percent of texts are read within three minutes and SMS marketing has a click-through rate of around 30 percent. Because of this, SMS marketing is often more affordable and cost-effective than email, but selectiveness is key to success. Here’s a quick look at times SMS can work.
1. Promotions
Common tactics are deals like free shipping or a free item and discounts.
2. Flash Sales
This strategy usually involves offering limited quantities of a product at a steep discount for a very short time.
3. Drip and Nurturing Campaigns
A business might start a drip campaign about a referral or rewards program or create a nurturing campaign that educates a contact about products and services as they’re carried through the sales funnel.
4. Product Launches
Launch campaigns that give insiders a first glimpse and/or include a promotional offer do best.
5. Abandoned Cart Reminders
Email is a good first line of defense for abandoned carts, but text can also be used to cut through the clutter and make sure a connection is made.
6. Polls
Polls about product preferences can boost engagement and give markers insights to shape future campaigns.
7. Giveaways
Getting customer approval to text is essential. Giveaways help get the opt-in and grow lists.
8. Birthday and Anniversary Messages
Gestures of goodwill, especially when paired with a special deal, are a good way to increase engagement and loyalty.
Let Me Know How I Can Help
If you know someone this might help, please forward it along. If you have questions about SMS marketing or want help improving your digital marketing results, feel free to hit “reply” or contact me through my website.
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