Pricing strategies and Genius 101 | Webinar | Booking.com

Описание: Learn about pricing foundations and strategies to grow your business. Topics covered include the pricing toolkit, using an optimal rate to attract more guests, proactive and reactive pricing solutions, and the basics of our Genius Programme and Genius Dynamic Pricing.

Learn more about pricing foundations: https://partner.booking.com/node/1498...
Learn more about becoming a Genius partner: https://partner.booking.com/node/2366...
Go to the Booking.com extranet: https://admin.booking.com/?page=hotel...

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Chapters:
00:00 Introduction
00:45 Understanding the pricing landscape
04:02 Pricing toolkit
04:58 Pricing foundations
08:16 Optimal rate plan for higher demand
09:25 Pricing proactive solutions
11:05 Pricing reactive solutions
12:45 Genius Programme
14:55 Genius Dynamic Pricing
17:27 How to set up Genius Dynamic Pricing
18:26 Genius add-ons
20:55 Poll and questions