Santosh Iyer, MD & CEO, Mercedes-Benz India on new launches and growth strategies

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In this exclusive conversation, Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, lays out the brand’s mid-to-long term strategy for the Indian luxury car market.

Mercedes-Benz India is gearing up for a landmark year with nearly 12 new product launches, spanning internal combustion engines, EVs, and top-end luxury models. From the localized GLS Maybach to the upcoming CLA EV, Santosh Iyer explains how global product cycles, demand in Europe, and Indian market realities influence launch timelines.

The discussion dives deep into:

-Mercedes-Benz’s EV strategy and current penetration levels
-Why the brand is stronger at the top end of the luxury EV market
-The rationale behind avoiding aggressive price wars in entry luxury segments
-How the Retail of the Future (ROTF) model is improving dealer profitability and customer trust
-Why residual values, transparency, and brand desirability matter more than chasing volume leadership
-The current state of the Indian luxury car market, growth challenges, and outlook for 2025–26
-Mercedes-Benz India’s manufacturing capacity, localization strategy, and long-term investments

A must-watch for anyone tracking the Indian luxury auto market, EV adoption trends, and how premium brands are planning sustainable growth in a volatile global environment.
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