[loop live APAC : Turning Social Performances Into Performance Media : The New Art Of Online Sales
Автор: EssenceMediacom Global
Загружено: 2022-10-28
Просмотров: 175
Описание:
Experiences for online shoppers have become shockingly similar. Whether you want to invest in a luxury watch or buy ‘fast fashion’ for a Friday night out, you are greeted with an uninspiring response from brands. Marketplaces look alike and advertisers, seduced by the use of ‘personal’ data, are incessantly retargeting with soulless product ads. Consumers are not just disappointed with advertising, they are turning it off - 83% of Asian internet users take some form of action to restrict information collected.
To win, brands need provide a transparent value exchange for consumers. For a long time, the industry has been premised on mining consumer data with no significant regard for the value that data has to them. Take a new perspective on social selling. Entertainment is the driving force behind online sales with over 50% of users having purchased direct from platforms. Creators are turning online performances in to performance media.
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