Improving your SEO with conceptual models (and Google exploits) - Mark Williams Cook | SnS 2024

Описание: 🎯 In this must-watch talk, SEO expert Mark Williams-Cook dives deep into the power of conceptual models for understanding and mastering SEO at a more advanced level. Whether you’re just starting out, mid-career, or a veteran SEO, you’ll learn how building mental models of how Google Search really works can transform your SEO strategies.

Key highlights:
✅ What conceptual models are — and why they’re crucial for advanced SEO
✅ How to “play the SEO game” like a system optimizer
✅ The real reason Google rankings often don’t match “just great content”
✅ Hidden factors like Google’s site quality score, consensus scores, and click probability models
✅ How Google exploits and algorithm metas (like parasite hosting) impact rankings
✅ Why AI content broke Google’s predictive models — and what the Helpful Content Update (HCU) really means
✅ Practical rules for identifying real ranking factors
✅ Cautionary advice for brands about exploiting short-term SEO trends

Mark also reveals exclusive findings from a major Google exploit he uncovered — awarded the maximum bounty — giving you insider knowledge to strengthen your SEO approach.

👾 Bonus: Find out why playing video games like Theme Park can make you a better SEO professional!

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