Stop making your logo clients guess

Описание: If your client’s guessing, they’re not approving 😖

Even if they’ve got great imaginations, most clients can’t picture how a brand will actually live in the real world.

So if you just throw them a logo, some colours and a a couple typefaces… expect questions, revisions, delays, or maybe even rejection ☹️

The fix is easy! Show, don’t tell.

Present the brand in context so they can see it working. That could be as simple as dropping it into readymade mockups — or if you’re feeling fancy, creating your own 💅

Not only does this make it easier for clients to say yes, it also gives you a juicier case study down the line 😏

Other stuff you might wanna include in your brand presentations:

🧠 Research & direction recap
✍🏼 Initial ideas
👨🏻‍🏫 Logo suite breakdown
🅰️ Type system rationale
🎨 Colour palette explanation
📐 Layout examples
🖼️ Industry-specific mockups
➕ Bonus: motion, UI, patterns, illustrations…

(Of course, depends on the project scope — but going the extra mile pays off most of the time)

And the golden rule: you must be able to explain every single decision. It’s a non-negotiable 😤

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