Stop making your logo clients guess
Автор: Jack Chitty (Chittco)
Загружено: 2025-10-02
Просмотров: 195873
Описание:
If your client’s guessing, they’re not approving 😖
Even if they’ve got great imaginations, most clients can’t picture how a brand will actually live in the real world.
So if you just throw them a logo, some colours and a a couple typefaces… expect questions, revisions, delays, or maybe even rejection ☹️
The fix is easy! Show, don’t tell.
Present the brand in context so they can see it working. That could be as simple as dropping it into readymade mockups — or if you’re feeling fancy, creating your own 💅
Not only does this make it easier for clients to say yes, it also gives you a juicier case study down the line 😏
Other stuff you might wanna include in your brand presentations:
🧠 Research & direction recap
✍🏼 Initial ideas
👨🏻🏫 Logo suite breakdown
🅰️ Type system rationale
🎨 Colour palette explanation
📐 Layout examples
🖼️ Industry-specific mockups
➕ Bonus: motion, UI, patterns, illustrations…
(Of course, depends on the project scope — but going the extra mile pays off most of the time)
And the golden rule: you must be able to explain every single decision. It’s a non-negotiable 😤
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