What Makes a Local Business Last 27 Years? | The Paper Jacket Podcast

Описание: 🎙️ Filmed in our DeLand, Florida studio — this episode is for the builders, the believers, and the business owners trying to do it right, year after year.

In today’s episode, we sit down with 𝗡𝗮𝗻𝗰𝘆 𝗖𝗮𝗺𝗽𝗯𝗲𝗹𝗹, owner of 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗙𝗹𝗼𝗼𝗿𝘀, a Central Florida staple that’s been serving homeowners for over 26 years. From surviving recessions and hurricanes to navigating supply chain issues and marketing pivots, Nancy shares what it really takes to build a business that lasts—and why it’s never just about the product.

We dive into:
The truth about flooring warranties and materials
Why customer relationships matter 𝘢𝘧𝘵𝘦𝘳 the install
Her secret to hiring and keeping a loyal team
The value of quality, both in products and people

Whether you're remodeling your house or trying to scale your business, this episode is packed with wisdom, grit, and straight-up good advice from a woman who’s done the work.

🏠 Serving all of Central Florida & Brevard County
📍 Showrooms in Casselberry & Orlando
🌐 Visit: https://creativefloorsonline.com
🎬 Produced by: https://paper-jacket.com

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀
00:00 – “This Isn’t My Gig… But You Guys Taught Me A Lot”
00:30 – Meet Nancy from Creative Floors
01:30 – From Michigan to Orlando: The Origin Story
03:00 – Starting with One Store, Expanding to Three
04:30 – Why They Chose the Name “Creative Floors”
06:00 – What Makes Creative Floors Different from Big Box Stores
08:30 – Hiring (and Keeping) the Right People for 20+ Years
10:30 – Why Flooring Knowledge Matters Way More Than You Think
13:00 – Tile vs. LVP vs. Laminate: What Nancy Really Recommends
16:00 – Flooring That Raises Your Home Value (and What Doesn’t)
19:00 – How the Business Survived Hurricanes, Recessions, and COVID
22:00 – Old-School Marketing vs. Modern Strategy
24:00 – “You’ve Gotta Spend Money to Make Money”
25:30 – Building a Business with Culture, Product, and Perseverance
27:00 – Cheap Vinyl Flooring: Why She Stopped Selling It
30:00 – Why They Only Carry Products They Trust
32:00 – Central Florida Service Area + In-Home Estimates
33:00 – Big Samples, Not Tiny Swatches
34:00 – Final Cheers & Closing Thoughts
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Paper Jacket is a media content creation agency that specializes in commercial video production, photography, and podcasts (Video. Photo. Podcasts.).

Since 2016, Paper Jacket has worked with clients that range from businesses, agencies, non-profits and municipalities. We have continually earned repeat business because of the value of our work, the responsiveness of mature professionals, and the stress-free process from start to finish.

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