Channel Sales 1 - Why Companies Use Channel Sales Strategies

Описание: Why companies use Channel Sales strategies

• Build your sales strategy BACKWARDS from the customers you are targeting!

• A Channel Sales model will provide the coverage, capacity and capabilities you will need to sell to non-Enterprise accounts via your channel partners.


• End users want a complete solution…not just an product.

• First, define your target market segments which have the greatest need for your product!

• Channel Sales is a cost transfer model to a channel partner…

• You must make sure your partners make money by representing your products…otherwise, they will sell another vendor’s product!

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