From Discounts To Value: Smarter Growth For Small Businesses

Описание: We map marketing to buyer timing, not holidays, and show how to protect price by adding value instead of discounting. We share packaging tactics, assessments that build trust, practical reporting clients can take to leadership, and an app that turns meetings into action.

• aligning campaigns to buyer cycles and ICP
• adding value instead of cutting price
• packaging with clear tiers and scope control
• paid audits and roadmaps that convert
• loyalty over one-off promos for new customers
• plain-English reporting that wins internal buy-in
• using a lightweight note-taking app to automate follow-ups
• ditching resolutions for goals with immediate steps
• personal voice or video outreach to boost replies

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0:00 - Opening Banter And Work Rhythms
6:30 - Commutes, Decompression, And Boundaries
13:58 - Seasonal Marketing Vs Buyer Timing
23:08 - Know Your ICP And Plan The Year
30:58 - Stop Discounting And Add Value
42:52 - Packaging, Scope, And Clear Value Props
54:11 - Assessments, Onboarding, And Tiered Offers
1:02:41 - Client Reporting That Execs Understand
1:07:51 - App Spotlight: Granola AI Note-Taking