Why Focus on Trust Stats | Hubilo Webinar Software. Best Platform for Webinars

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Erik Newton, CMO of Hubilo, shares 3 stats on how much trust matters when people decide to do business with companies or media.

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The speaker begins a webinar by presenting data highlighting the importance of trust in consumer decision-making. They state that around two-thirds of consumers base their buying decisions on trust in a brand and would refuse to buy products from brands or services they don't trust. They further emphasize that people do not spend time with or engage with brands they don't trust.

Equally, about the same proportion of people have unfollowed influencers they perceive as dishonest, biased, or inauthentic. The speaker posits that consumers are always vigilant to such inconsistencies.

These statistics are cited as the motivation behind John's book, "Top of Mind," which places significant emphasis on the concept of trust, a topic that the speaker plans to delve into during the webinar.

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