What should a good logo have?

Описание: In this video I explore three key things I believe a good logo should have:
-Simplicity: it should tell what you do in a clear way.
-Relevance: it should connect to the purpose of your brand and the value that you bring to clients.
-Unique value: it needs to be memorable, unique, it has to have a character, a meaningful connection that aims to the hearts of people. Brands are promises co-created by people, only by people.

Visit my website: www.logoz-consulting.com