Alderfer’s ERG Theory Explained in 60 seconds (Motivation theories)

Описание: Clayton Alderfer’s ERG Theory refines Maslow’s Hierarchy of Needs into three core categories: Existence, Relatedness, and Growth:
Existence Needs (E): Cover basic survival and material well-being, including salary, job security, and safe working conditions—similar to Maslow’s physiological and safety needs.
Relatedness Needs (R): Focus on relationships, recognition, and belonging, aligning with Maslow’s social and esteem needs.
Growth Needs (G): Involve personal development, creativity, and self-fulfillment, paralleling Maslow’s self-actualization.
Unlike Maslow, Alderfer’s model allows for flexibility—if higher needs aren’t met, individuals may regress to lower needs for satisfaction. Managers can apply this by ensuring fair compensation (Existence), fostering collaboration (Relatedness), and providing growth opportunities (Growth). Recognizing that motivation is dynamic helps leaders tailor engagement strategies for different employees.

Keywords: ERG Theory, Clayton Alderfer, Maslow’s Hierarchy of Needs, Employee Motivation, Workplace Motivation, Leadership Theories, Human Needs Theory, Organizational Behavior, Management Strategies, Employee Engagement, Workplace Psychology, Motivation at Work, Career Growth, #ERGTheory, #Motivation, #Leadership, #ManagementTips, #WorkplaceSuccess, #CareerGrowth, #HR, #BusinessStrategy, #MaslowHierarchy, #EmployeeEngagement,