IMP Location and Correlation | Hughes Systique

Описание: Tracking and analysing shopper journeys using cameras, Wi-Fi, & sensors can help retailers track and analyse shopper activity. However, an in-store analytics platform co-relates this location insight with other data sources, such as POS, CRM, inventory, etc. and brings e-commerce-like analytics to brick-and-mortar stores.

This enables retailers to better understand shopper needs & preferences, and their engagement levels, resulting in enhancing the overall shopping experience that drives sales.



#retail #retailtechnology #insights #realtimeanalytics