The Truth About Greatness ft. Mike & Paul Rabil, Founders of the Premier Lacrosse League

Описание: Working with family is messy, emotional, and sometimes feels like psychological warfare. In this episode, we sit down with Paul Rabil and Mike Rabil — brothers, co-founders, and the duo behind the Premier Lacrosse League — to unpack the brutal reality of building a business with your sibling.

We go deep into the psychology of family partnerships, the hidden conflicts behind the PLL, and what it really takes to build a sports empire with someone who knows every version of you.

We share:
✅ Why sports is the last great unifier and the only industry AI can’t disrupt
✅ How the Rabil brothers built the PLL and turned lacrosse into a cultural force
✅ The “strength, speed, endurance” framework for creators & founders
✅ How siblings can disagree fiercely without blowing up the business
✅ Why imposter syndrome becomes a competitive weapon
✅ The rise of women’s sports & why the WLL is next

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⏰ Timestamps
0:00 Sports as the last great unifier
1:24 Meet Mike and Paul Rabil
2:59 How the Rabils rebranded a 1,000-year-old sport
4:01 Launching the family business: timing, pressure, and building fast
7:11 Scaling the PLL8:40 Why duration matters more than escape velocity
09:52 How Jean made Cherie a "better version" of herself
12:08 How sports survives AI14:19 The emotional engine behind sports
15:21 Competing for attention: lessons for creators
17:18 Conditioning fans: the NBA playbook
19:26 Imposter syndrome as a competitive edge
22:12 The rise of women’s sports & launching the WLL
23:51 Which brother can do more push ups?
26:19 Who's more likely to bend the rules to win?
27:58 Healthy conflict, sibling dynamics & respecting lanes
29:29 The Tiger Sisters “missed email” fight
32:52 Why family partnerships trigger childhood patterns
36:24 What 40 years of rivalry does to a business partnership
37:24 Where to follow the PLL & WLL

👀 Newsletter
https://cherieluo.substack.com/

Why trust us?
▫️ Cherie Brooke Luo – 100M+ views demystifying big tech, finance & MBAs
▫️ Jean Luo – ex-Goldman, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy degrees • built billion-dollar products • two startups — decoded for you

What you’ll get (and keep):
▫️ 🚀 Ivy League cheat sheets – no $250K tuition required
▫️ Personal finance playbooks – salary jumps, investing, money psychology
▫️ Networking scripts – behind $100M+ deals, job offers & VC intros
▫️ Real talk with unicorn founders, VCs, and billionaires
▫️ Mindset resets – clarity minus the pricey life coach
▫️ Lifestyle, wellness, and productivity hacks that actually work

💛 LET'S CONNECT:
~ CHERIE ~
🤳🏻 Instagram – / cherie.brooke
📱 TikTok – / cherie.brooke
✍🏻 Substack – cherieluo.substack.com
👩🏻‍💻 LinkedIn – / cherie-luo
~ JEAN ~
🤳🏻 Instagram – / jeanluo_
👩🏻‍💻 LinkedIn – / jeanluo

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🎵 Music: Sammy Signal ⁠⁠– https://open.spotify.com/artist/2Hsyk...
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