Consumer Behaviour in the Digital Age | SNS INSTITUTIONS | DT
Автор: Vineeth David
Загружено: 2026-02-22
Просмотров: 3
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This lecture explores consumer behaviour in the digital age and how online environments have transformed the way people discover, evaluate, and engage with brands. It introduces the idea that today’s consumers are more informed, connected, and influenced by digital touchpoints such as social media, reviews, and personalized experiences.
Designed as a high-level overview, the session explains key shifts in mindset and decision-making without going into heavy theory. It helps viewers understand why digital behaviour matters and how recognizing these patterns can support more effective marketing and communication strategies.
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