When Data Knows Better Than You Know Yourself | Dr. Bharathidasan R | TEDxMSAJCE

Описание: This talk examines how data-driven systems infer psychological traits from everyday digital behaviors such as attention patterns, engagement, and decision signals. Drawing from data science and cognitive psychology, it explains how predictive algorithms influence perception, emotion, and choice. The talk emphasizes self-awareness as a critical cognitive skill for maintaining human agency in an algorithmically mediated world.

I was inspired by observing how everyday digital behaviors are quietly analyzed to shape our decisions and self-perception. Working at the intersection of data science and psychology made me realize that the real challenge is not technology, but our lack of awareness of its influence. This title reflects my intent to make the invisible impact of data visible and restore human agency in a data-driven world.
Dr. R. Bharathidasan is a multidisciplinary expert at the intersection of data science, psychology, and human behavior. He holds a Doctorate in Data Science and is the Founder and CEO of EthicaNex, a data-driven organization focused on ethical AI, analytics, and responsible technology adoption. A Project Management Professional (PMP) and Microsoft Certified Trainer, he brings over a decade of corporate experience in data management and analytics. An award-winning author and international speaker, Dr. Bharathidasan examines how data shapes human decisions and why human values must lead to the future of intelligent systems. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx